This article is pure gold today folks. I was lucky enough to get to sit down with a professional search engine optimization (SEO) agency today. I normally don’t link out to other websites unless their is something of real value their and today I bring you something with tons of SEO gold. I had the opportunity to meet with John Izsak, one of the head SEO consultants at WebVantage Marketing. WebVantage Marketing is one of the leading firms providing Sacramento SEO services to local businesses. While having a quick business lunch with Mr. Izsak, I was able to get him to share with me some of the most closely guarded secrets that SEO agencies use to rank client websites.
1. Content Is King
Mr. Izsak started off by telling me that having fresh and unique content is something that the search engines love to see. He called fresh content search engine spider food, and the fresher the content, the more the spiders will want to visit your site and index your articles. He also said that ensuring your content is unique is important. You can check to make sure your work is not duplicated by using tools such as CopyScape which will visit your article, then provide you with other articles it has found online that have the same sentences. While it may be possible that your article shares a similar sentence with another article online, it is important that your article is unique enough to not be seen as duplicate content. If you are copying articles from one site and placing them on your own, not only could you potentially be breaking the law for plagiarism, the search engines can and most likely will penalize your site. Once you have a penalty on your site, it is a difficult road to recover from. A nugget of gold was also dropped when Mr. Izsak mentioned that it isn’t just articles that can be deemed as duplicate content. He stated that using the same content in your title tags on every single page could also be considered duplicate content. If you copy an image from another website, whether it be royalty free or something you paid for, then posting it on your website can also be seen as duplicate content. He recommended hiring someone to take or generate unique images for each article posted and also stressed not use a title tags with characters to separate your title and then list your website as that could be seen as duplicate content. As an example, the title tag for this page is Top SEO Agency Secrets Finally Exposed, which is good. If I had done it as Top SEO Agency Secrets Finally Exposed – HeatherQuinlan.com, it could have been very bad. If every page title ended with – HeatherQuinlan.com, the search engines would potentially see that as duplicate content.
2. Relevant Links
Mr. Izsak mentioned that once upon a time it was really easy to manipulate a website within the search engines. All it took was tons and tons of links pointing to your website from other websites with specific keywords as the link text. I followed up with a simple question, how does one just get tons of links? He laughed a bit and told me their were a lot of automated tools that could facilitate building junk and spam links across millions of websites on the Internet. I was actually a bit surprised that anyone could really game a search engine and that it was easy to do at one point in time. He mentioned those days are pretty much over now with the exception of websites that you just want to rank quickly and then pretty much fall out of the search engines. For his clients, he never uses any type of automation tools and build links by hand. He said finding sites that are specific to his client’s niche is key. If you can find other websites that share the same niche, and are able to get them to link back to you, it helps build trust and authority in the eyes of the search engines. Commenting on other people’s sites is not taboo so long as the comment is not blatant spam just to get a link back to your site. Other ways to get quality links from other sites would be offering the website value; whether it be a forum that you post useful information on, or offer to contribute articles to another website that is within your niche. “These days, it is quality and not quantity of your inbound links”, Izsak said.
3. Social Signals
As the search engines evolve history has shown that social signals are playing more of a role in how well a website performs in the search results. SEO is constantly evolving and over the past few years getting likes, shares, and +1’s on various social media sites has become a ranking factor in different search algorithms. Getting social signals requires the use of integrating your website into the world of social media. Mr. Izsak mentioned that when his clients run on platforms such as WordPress, he works with the web design team at his company to ensure that any new articles are automatically syndicated to his client’s social media properties. This allows for his customers followers to be made aware of any new information the company is putting out their. This also increases the likelihood that people will increase their social signals online. He also mentioned the power of social traffic in generating new leads and traffic at no additional cost. When someone likes something on Facebook, other friends of that person are notified that their buddy liked something and it build more exposure for traffic as well as additional social signal attainment. Mr. Izsak mentioned that some posts have been shared and liked by millions of people on social media sites.
I really wanted to give a big thank you to John Izsak, and WebVantage Marketing for meeting with me and allowing me to share these gems with my visitors. If you want to learn some cool things about SEO, Paid Search, Web Design, and Reputation Management, be sure to head on over to http://www.webvantagemarketing.com and check out their blog which is loaded with even more amazing content.