Top SEO Agency Secrets Finally Exposed

This article is pure gold today folks.  I was lucky enough to get to sit down with a professional search engine optimization (SEO) agency today.  I normally don’t link out to other websites unless their is something of real value their and today I bring you something with tons of SEO gold.  I had the opportunity to meet with John Izsak, one of the head SEO consultants at WebVantage Marketing.  WebVantage Marketing is one of the leading firms providing Sacramento SEO services to local businesses.  While having a quick business lunch with Mr. Izsak, I was able to get him to share with me some of the most closely guarded secrets that SEO agencies use to rank client websites.

1. Content Is King

Mr. Izsak started off by telling me that having fresh and unique content is something that the search engines love to see.  He called fresh content search engine spider food, and the fresher the content, the more the spiders will want to visit your site and index your articles.  He also said that ensuring your content is unique is important.  You can check to make sure your work is not duplicated by using tools such as CopyScape which will visit your article, then provide you with other articles it has found online that have the same sentences.  While it may be possible that your article shares a similar sentence with another article online, it is important that your article is unique enough to not be seen as duplicate content.  If you are copying articles from one site and placing them on your own, not only could you potentially be breaking the law for plagiarism, the search engines can and most likely will penalize your site.  Once you have a penalty on your site, it is a difficult road to recover from.  A nugget of gold was also dropped when Mr. Izsak mentioned that it isn’t just articles that can be deemed as duplicate content.  He stated that using the same content in your title tags on every single page could also be considered duplicate content.  If you copy an image from another website, whether it be royalty free or something you paid for, then posting it on your website can also be seen as duplicate content.  He recommended hiring someone to take or generate unique images for each article posted and also stressed not use a title tags with characters to separate your title and then list your website as that could be seen as duplicate content.   As an example, the title tag for this page is Top SEO Agency Secrets Finally Exposed, which is good.  If I had done it as Top SEO Agency Secrets Finally Exposed –, it could have been very bad.  If every page title ended with –, the search engines would potentially see that as duplicate content.

2. Relevant Links

Mr. Izsak mentioned that once upon a time it was really easy to manipulate a website within the search engines.  All it took was tons and tons of links pointing to your website from other websites with specific keywords as the link text.  I followed up with a simple question, how does one just get tons of links?  He laughed a bit and told me their were a lot of automated tools that could facilitate building junk and spam links across millions of websites on the Internet.  I was actually a bit surprised that anyone could really game a search engine and that it was easy to do at one point in time.  He mentioned those days are pretty much over now with the exception of websites that you just want to rank quickly and then pretty much fall out of the search engines.  For his clients, he never uses any type of automation tools and build links by hand.  He said finding sites that are specific to his client’s niche is key.  If you can find other websites that share the same niche, and are able to get them to link back to you, it helps build trust and authority in the eyes of the search engines.  Commenting on other people’s sites is not taboo so long as the comment is not blatant spam just to get a link back to your site.  Other ways to get quality links from other sites would be offering the website value; whether it be a forum that you post useful information on, or offer to contribute articles to another website that is within your niche.  “These days, it is quality and not quantity of your inbound links”, Izsak said.

3. Social Signals

As the search engines evolve history has shown that social signals are playing more of a role in how well a website performs in the search results.  SEO is constantly evolving and over the past few years getting likes, shares, and +1’s on various social media sites has become a ranking factor in different search algorithms.  Getting social signals requires the use of integrating your website into the world of social media.  Mr. Izsak mentioned that when his clients run on platforms such as WordPress, he works with the web design team at his company to ensure that any new articles are automatically syndicated to his client’s social media properties.  This allows for his customers followers to be made aware of any new information the company is putting out their.  This also increases the likelihood that people will increase their social signals online.  He also mentioned the power of social traffic in generating new leads and traffic at no additional cost.  When someone likes something on Facebook, other friends of that person are notified that their buddy liked something and it build more exposure for traffic as well as additional social signal attainment.  Mr. Izsak mentioned that some posts have been shared and liked by millions of people on social media sites.

I really wanted to give a big thank you to John Izsak, and WebVantage Marketing for meeting with me and allowing me to share these gems with my visitors.  If you want to learn some cool things about SEO, Paid Search, Web Design, and Reputation Management, be sure to head on over to and check out their blog which is loaded with even more amazing content.

Are You Prepared?

Start with the basics: when this is the mantra of any business campaign that you are about to launch, you will find the path smoother than otherwise. Reputation management services, like mot other services, is most effective when you use simple building blocks. Plan out the little things and you will find that the larger, complex issues will fall into place like the pieces of a jigsaw puzzle. Online reputation management experts have a lot of tasks on their hands and tools to serve their purpose. But before they venture out to protect and sustain the brand building campaign, they have to ensure that they have the full picture on their table. You cannot begin to mend or maintain something unless you know every little detail. Reputation management online is all about being perceptive to opinion, positive and negative.

We here at Future web solutionz build backlinks in such a way that your website gets maximum benefit it should get from SEO. Right from the base of keyword research we help you to market your website with ethical manners and give 100% manual submissions which gives keywords utmost benefit in a very short span of time. All the latest techniques and suggestions to help in improvement of website are given to each client. For us the main concern is to improve the business of the client and provide only quality work which helps clients to be on top and lead the market.

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Combining Search Engine Optimization, Sponsored Ads, And Pay Per Click Strategies

SEO and SEM. If you have been in the internet marketing business for a while, you certainly know that these two terms are distinct from each other but still aim to accomplish the same goal. Search engine optimization (SEO) and search engine marketing (SEM) are two ways that can really help you increase the flow of web traffic into your site. Essentially, search engine optimization is part of search engine marketing. SEM would also involve the elements of advertising and paid inclusion into your site.

Testing your ads is important,you can do this easily with Google AdWords. In fact, you don’t have to do anything with Google AdWords at all when it comes to testing. By placing in two different ads in each AdGroup, Google AdWords then alternately displays the ads in search results. After a specific time frame, you will get results on which ad gets a higher CTR. With the result, you can choose which ad to remove and which ad to use. If you have plenty of ads, you can continue the testing process until you find out which ad works best.

Consumer-oriented companies like Macy’s Inc and Inc have offered credit cards for years to drive purchases, inspire customer loyalty and track spending habits. Some retailers that own their own credit card operations, like Nordstrom Inc can also earn some interest income. The AdWords card is a MasterCard that will be issued through the World Financial Capital Bank. The card’s 8.99 percent annual percentage rate is the ongoing rate, and not an introductory rate, Google said.

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Google also has Picasa , so you can upload your photos online, Google Checkout so you can buy items from sites and actually pay through Google. Google owns this Google owns that, and wait, how about flu trends, who’s covering that. The CDC right. Can google overtake the Center For Disease control, well maybe not tonight but Google does offer a cute website called Google Flu Trends that tracks flu activity. How, well have you heard of the Google Search Engine? People usually don’t search for flu information unless they are sick. When lots of people do the same search, it kind of tips the masses where the bad areas are. Google uses this to identify where people are sick.

Business Why You Need A Business Plan

One of the main priorities of an SEO manager will be organic search engine optimization. This includes all aspects of SEO outside of pay-per-click advertising, which is not included in the organic realm. Areas of importance include keyword research, on-page optimization, link building, domain name selection, overall marketing and promotion and more. Digging up important keywords and key phrases and utilizing them in the correct fashion remains a priority.

The only way to continue has been to stand by the ever fluctuating rules. Frankly, it’s problematic to go back and make alterations to all your earlier work but unfortunately that’s the only possible way to go about it. But you can’t actually blame the search engines for these changes. They want to offer the greatest experience to their users and with these latest algorithm updates they are making sure that they become more resourceful at how they carry out good search results.

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How Do I Submit My Website To Excite?

Use search engine optimization to improve the website’s chances of being listed in search engines. This gives websites a higher ranking and better chance of being listed on search engines, including Excite. Some optimization tools include unique page titles, descriptive meta tags, well-structured URLs, easy navigation, quality content, good anchor text, appropriate use of header tags, optimizing images, effective use of robots txt and good promotion. Also, use Web analytics services, such as Google Analytics, and website optimizers, such as Google Website Optimizer, to show how to improve a website so that it may show up better on search engines.

I appreciate the information here on a strategy to use keywords. I want to focus on content and usefulness of my information which means maximizing my understanding of keywords and minimizing wasted time doing things that may or may not help such as backlinking. I find that the backlinks come over time anyway and are perfectly placed for the target audience. Thanks for your poetic insight on keywords!

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Pay per Click also referred as PPC marketing is also designed to facilitates SEM service which is abbreviation of Search engine marketing service in addition to organic SEO. Paid inclusion programs includes paid listing in online niche directories, electronic newsletters, online web portals and ezines, or other internet journals, which can create direct targeted traffic to your website and increase your link popularity.

Travel Industry Online Reputation Management

People and companies whose reputations have been tarnished by malicious content and opinions on the web, can take the help of Internet reputation management tools to rectify their negative image in the virtual world.

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According to iProspect, the very first thing travel brands should do to control their reputations is claim brand presence on social platforms. The biggest social media-Facebook, Twitter, Google+, TripAdvisor, and various listing sites-are the perfect channels for generating powerful reviews and recommendations and spreading awareness of your brand.

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Top Things To Know About SEM

Enhancing the presence of your website on the Internet may not be easy but it is not difficult either. There are many factors that you will have to consider. If you have a website then making it known to the visitors or the Internet users is essential without which you are not going to gain anything. Marketing techniques are all interrelated but you need to know what each has got and how one is different from the other.

Wanted to thank you for your fan mail. I'm honored you pointed my work out to your daughter. MY WAR is pretty family-friendly and hopefully will give readers a real-life glimpse of the first Gulf War, which, of course, we thought would be the only one. I've been finishing up additions for my first novel, TAKE THIS MAN, for it to be printed in hardback. Right now it is only an e-book. One of my new year's resolutions is to get back to MY WAR and finish it. I've gotten such good feedback from HubPages. Hope your daughter is still interested by the time it's finished!

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Search Engine advertising or Pay per Click advertising is another tool used in search engine marketing. By advertising directly with the search engines, a site will be given higher ranking in search results. Search engine marketing also gives exposure to a site based on content, so the site appears in search engines when users are looking for a particular product or keyword. This targeted searching and advertising is dominating consumer spending. In 2003, $2.5 billion in sales came from search results, and that number is expected to grow 25 percent this year to $3.2 billion.

While Google doesn't really care much about whether or not you are able to convert visitors (keep in mind, they get paid when the click happens), they do care about sending clicks to relevant pages. User experience is a gauge of how relevant the landing page is to the keywords and ad texts you use to send those visitors to the destination page. So you have two metrics – conversion rate and quality scores. An effective landing page will excel at both measurements, so we evaluate both areas during a PPC audit.

In this way, the non-relevant images will not affect your landing page quality score & your relevant images will boost your on-page optimization. This is a very unknown yet simple method that works all the time. After all the above steps are done, you must write compelling sales copy or presell copy to get others to spend money with you. Also, make sure your offer is irresistible if not you must use your words to make your offer appear much more desirable. Chris Harmen writes informative articles for online marketing agencyCom Marketing. When it comes to choosing the right online marketing agencies for getting the best return on investment, you can trustCom Marketing.

The Advantages Of Social Media Marketing

A full marketing strategy includes paid search marketing, search engine optimization and, increasingly, social media optimization. In fact, social media optimization is taking on a growing role in growing your business presence on the web and in local search results. If you’re a Fort Lauderdale business owner or target customers in the Fort Lauderdale area, pursuing a Fort Lauderdale social media optimization strategy can help you increase your visibility and grow your bottom line. These tips can help you craft an effective Fort Lauderdale social media optimization media optimization strategies

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Improving Your Web Business

The giant leaps in information technology have made Internet services in online businesses more popular than before, and are highly competent with different technologies. To have an ordinary website is not enough to compete with. But it must be search engine friendly and be able to communicate your business objectives to the visitors so as to promote your marketing goals and attain enormous profits. To achieve this you have to adopt effective Search Engine Optimization and Website Placement techniques.

Google page ranking: Most of the webmasters have their eye on the Google page ranking. But the fact is that it is being updated only 3-4 times in a year. Therefore it is not to be so much worried about. Therefore if you invest your greater attention on creating better contents and generating the maximum number of links that would be much more fruitful for your website. Though this is a long-term process but would improve your page ranking automatically.

When connecting with someone on a personal level, make sure you know them. I know this sounds silly, but it’s true! I get friend requests from people all the time that I have NO clue who they are…even if we live in the same town. For me, I have to be able to place how I know them – an online group, a conference, school, church, etc. If I can’t, then sorry, we won’t be connecting engine optimization guide for beginners content is king

SEO Web design usually refers to programming. Programming errors in code or in decisions can derail the best-laid SEO plan for a site. Most website designers who advertise that their services include SEO are speaking only from the programming side of the SEO equation. Hi Phyllis, Paula, Nell, Victoria, and EasyLearningWeb: I thank you all for your comments and votes.

Without this service, we would have to pay for software, like Picasa. You wouldn’t be able access your friends’ photos or comment on it, except if they were shared on a social networking website. Also, the pictures included in your blogs wouldn’t be viewed, thus reducing traffic to your page. You cannot get all the latest news in one go without this service. Instead, you would need to go to a popular newspaper’s website to check the news. Also, you wouldn’t get personalized news related to your topic of interest. So, if you are a real estate agent and have not yet explored the benefits of online marketing, then you’re losing a vast base of potential clients.

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Steps To Control The Reputation Management

In no other industry are the reputations of the company and the product so distinctly separate as in pharmaceuticals. To satisfy customers, shareholders, government oversight groups, and many other interested parties, it is crucial that pharmaceutical companies have both a strong overall brand image and a solid reputation for each individual drug line.

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5 Ways To Make A Profit With Search Engine Marketing

Internet marketers use some of the most effective Internet marketing tools to achieve business success. I am sure you would like to know what they do and how.

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One of the prime benefits of advertising on this social networking site is its ‘Like’ or ‘Fan’ feature, which provides the means for word-of-mouth marketing via news feed. If any user, ‘likes’ your advertisement, it’s broadcasted to all of his friends, who have subscribed to his/her news feed. So, if you net one customer through an advertisement, you have the possibility of netting a lot more.what is search engine optimization techniques

On the other hand, we can probably all spot an article that has misused keywords-it is not very readable, and there are obviously certain words/phrases that keep re-appearing throughout the article where other words would have served the article better. There may be words in the title that make you think the article is about a certain topic when it is really about something different. In general, when you look at the article, it sounds like it was written by a robot for a robot-the sentences and phrasing just don’t sound natural.